Lisa JY Tan

Lisa JY Tan

Managing Director, Economics Design

Lisa JY Tan is the founder and CEO of Economics Design, a globally recognised economics consultancy specialising in token design, mechanism modelling, and economic simulations for digital and decentralised systems.

She has worked with and advised intergovernmental organisations, infrastructure providers across Layer 1s, Layer 2s, DePIN, and AI ecosystems, as well as tech companies transitioning from Web2 to Web3 where decentralisation creates a strategic or technical advantage. The focus in on delivering end-to-end design for tokens, incentive systems, and simulations through advanced techniques like agent-based modelling and proprietary economic frameworks.

With 7+ years in the field, Lisa has helped both public and private sector giants transition into Web3 with clarity and precision, building the bridge between legacy systems and emerging tokenised infrastructure. She is also the author of a leading textbook on token economics and a frequent keynote speaker at major global events. Her firm, Economics Design, brings deep expertise in translating complex token systems into scalable, profitable, and compliant structures for enterprise.